Gucci Pre-Fall 2017 Campaign: Soul Scene

« Inspired by the photographs of artist Malick Sidibé [1936 - 2016], who in the 60s and 70s captured youth culture in Africa, the Pre-Fall 2017 campaign video reflects the vibrant attitude of the collection. Referencing the spirit of England's underground Northern Soul movement from the 60s and 70s, the campaign explores the freedom of expression found in music and dance. Set in the Mildmay club in London, a colorful dancehall, photographer Glen Luchford together with artistic direction by Christopher Simmonds capture Alessandro Michele's latest collections in a dynamic and spontaneous video and images. »

Photographer: Glen Luchford

Creative direction and styling: Alessandro Michele - Art director: Chris Simmonds

Soundtrack: “The Night” - Written by: Bob Gaudio e Al Ruzicka

Performed by: Frankie Valli And The Four Seasons

Intro Music : “Crying Over You” - (Barney Duke Browner; Harry Balk)

Malick Sidibé